Creative & Animation
Direction

When shooting animals, you never know fully what you’re going to get but you can guarantee zoomies, treats, and lots of belly scratches.

Schaff Agency tapped Matt Stanton and I to co-direct Fera Pet’s first 30-second anthem film and a series of 15-second product-focused spots. The campaign 'We Were Made For This' is rooted in a fundamental insight: it’s not about how human we’ve made our pets; it’s about how human they make us. The aim is to provide pet parents with the confidence and clarity they need, empowering them to be the caregivers their pets already believe them to be.

I conceived of, storyboarded, and directed the animation for these spots, working together with Matt to go into production with a specific and efficient plan of action.