Creative Direction

Before I was with the studio, Hogwash was asked to go to Canyon Ranch in Woodside, CA to capture the serenity and beauty of the resort. They built a massive library of footage, the client was happy, and that was that. Until I came along.

Working 1:1 with an editor, we filtered through hours of shots and created this :30 sec spot to tell the emotional narrative of visiting Canyon Ranch. We leaned heavily on audio design to bring viewers along the journey of releasing anxiety and embracing natural beauty as a form of healing.