Creative Direction
Design & Illustration
Animation
Book of the Month began in 1920, that’s right, it’s old! With a logo which paid homage to the brand’s history, BOTM wanted to ensure their branding demonstrated their modern approach to a classic business.
As Creative Lead at Book of the Month I was tasked with elevating the brand with an approachable and tech-forward identity. I was responsible for creating brand guidelines (inclusive of a new illustration style and brand photography guidelines) as well as the creative direction for the product launch of audiobooks.
No two readers are the same. To celebrate that difference I created the Book of the Month illustrated customers, each styled after one of the many different kinds of avid readers who loved the brand.
Photography by Nico Schinco.
