Creative Direction

In 2024, after the explosive success of the Ken’s DreamHouse stay, Airbnb wanted to expand their pop culture program (now called “Icons.”) They tapped Hogwash to help bring more stays and bigger experiences to life even faster than we had before.

In 5 months, our team partnered with experiential teams (Verb and Toy and Robin) to create, produce, and document 11 stays in 3 countries and 5 different states.

Our team grew exponentially to be able to handle the work. I stepped up as Creative Director to hire, lead, and direct a creative team of art directors, copywriters, and designers. Together, we created photo and video content for organic social, product, and press packages as impressive as the stays themselves.