Book of the Month began in 1920, that’s right, it’s old! With a logo which paid homage to the brand’s history, BOTM wanted to ensure their branding demonstrated their modern approach to a classic business.

As Creative Lead at Book of the Month I was tasked with elevating the brand with an approachable and tech-forward identity. I was responsible for creating brand guidelines (inclusive of a new illustration style and brand photography guidelines) as well as the creative direction for the product launch of audiobooks.