Designing for HelloFresh USA, I am responsible for the art direction of the photography and design of The Fresh Life. The Fresh Life is the cover for the recipe booklet which is received by every HelloFresh US customer. These are created on a weekly basis and no two Fresh Lifes are the same, here are a few live editions!
A selection of pages from my type-centric alphabet book, KINGDOM. Each animal is comprised of the letter of their title.
Jock Grotesk is an illustrated typeface inspired by every aspect of the stereotype of the "jocK'. This project was the product of in depth research of how and why we as humans stereotype those around us. Every letter within the typeface represents a different adjective used to describe a "jock".